Rosewood London, High Holborn

Ahluwalia x Calico Wallpaper: 'Estuary' at Rosewood London

An event install for Calico Wallpaper, not a hotel fit-out: the runway backdrop for Priya Ahluwalia's first wallcovering, hung in a single day before the show.

The Estuary mural by Ahluwalia for Calico Wallpaper installed as the runway backdrop at Rosewood London.

Delivered in partnership with Calico Wallpaper.

In the press: Calico press release: Estuary launch at Rosewood London · MOD Magazine, Ahluwalia SS27 Revel · Wallpaper*, LDF 2026 live coverage (Estuary) · Calico Wallpaper on LinkedIn, “Introducing Estuary” (15 Sep 2026)

At a glance

  • In partnership with: Calico Wallpaper, Brooklyn
  • Designer: Priya Ahluwalia (Ahluwalia)
  • Event: Ahluwalia Spring/Summer 2027, Revel, at London Fashion Week, launched alongside London Design Festival 2026
  • Venue: Rosewood London
  • Installed: 18 September 2026, the day before the show
  • Product: Estuary, a bespoke Calico Wallpaper mural

The collaboration

Estuary is Priya Ahluwalia’s first exploration of wallcoverings. Her watercolour paintings draw on the movement of water, migration, Indian and Nigerian architecture, and family photographs from the 1960s to the 1980s. Calico Wallpaper translated them into a large-scale mural. For the launch, the mural became the backdrop to Ahluwalia’s SS27 collection, Revel, on the runway at Rosewood London.

The brief

Install the Estuary mural as the show backdrop within the production schedule, with the show the following day. The work had to be finished, clean and camera-ready in a working hotel event space that was being built around us.

Our approach

  • Preparation first. The backdrop surfaces were prepared and sanded before hanging, so that a mural this soft and luminous would read without a flaw under show lighting.
  • Panel sequencing. A mural is a single image split across panels. Each one was hung in order and matched edge to edge so that the watercolour washes flow unbroken across the wall.
  • Working to the clock. We worked alongside the show production crew and finished on the evening of 18 September, ready for the runway the next day.

Outcome

On 19 September 2026 Ahluwalia showed Revel in front of Estuary, and the collection launched worldwide on Calico Wallpaper’s site the same week.

Launch dinner panels for Calico

At a glance

  • In partnership with: Calico Wallpaper, Brooklyn
  • Event: the London launch dinner for Estuary by Ahluwalia, London Design Festival 2026
  • Where the dinner was held: NoMad London, Covent Garden
  • Our work: the freestanding panels were papered in a workshop, not at the hotel
  • When: panels hung 14 September 2026, ahead of the dinner

The project

This was an event install for Calico Wallpaper, not a hotel fit-out. Calico hosted a dinner at NoMad London. The backdrop was a pair of temporary walls built off site. We papered the Estuary panels on those flats in the workshop and they were delivered finished. We did not hang them at the hotel.

Our approach

  • Workshop installation: papering on the flat, in controlled conditions, gives cleaner edges than hanging in a room that is about to host a dinner.
  • Edges and returns: for freestanding panels the edges show from every angle, so the paper was wrapped and finished to look like a solid surface.

By Dorin Burcus, founder · Last updated