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  "title": "Where to Buy Wallpaper, and How It Is Sold | Mr Wallcover",
  "description": "The five ways wallpaper is sold, how to tell a genuine stockist, and what to settle on samples, batches, lead times, returns and duty before you order.",
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      "text": "Five ways wallpaper is sold"
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      "text": "How to tell a genuine stockist"
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      "text": "Order a sample first"
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      "text": "Order every roll at once"
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      "text": "Lead times and returns"
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  "markdown": "The Wallcovering Guide · Source\n\n# Where to buy wallpaper, and how it is sold\n\nBy [Dorin Burcus](https://www.mrwallcover.com/about/#dorin), founder · Last updated 17 October 2026\n\nThe same paper can reach you in five different ways. These routes can overlap. Establish who takes your order and whose sample, delivery and returns terms apply before you commit.\n\n[Help me choose, then install](https://www.mrwallcover.com/contact/?intent=source) [See the work](https://www.mrwallcover.com/projects/)\n\nNo maker or seller pays to appear on this site, and there are no affiliate links. This page is a buying checklist, not a retailer directory. No maker or seller research records are listed here.\n\n## Five ways wallpaper is sold\n\n- **The maker’s own shop.** The maker sells its own collection from its website or showroom. You can tell because the website belongs to the maker, and every paper on it is the maker’s.\n- **A retailer.** A shop or website that sells many makers’ papers. Delivery, samples and returns follow the retailer’s own terms, which can differ from the maker’s.\n- **A showroom.** A design-centre or showroom that holds a maker’s pattern books and takes orders. Samples and orders often go through an account or a designer.\n- **Trade only.** Some makers or distributors supply designers and the trade through an account. A homeowner buys through their designer, or asks us to help.\n- **Made to order.** Some murals, hand-painted panels and bespoke colourways are made to your measurements. You order by enquiry, and the maker gives the lead time when you do.\n\n## How to tell a genuine stockist\n\nStart with the maker’s own “where to buy” or stockist page. A listing shows that the maker lists that seller; use the word authorised only if the maker explicitly uses it for that seller. A seller that is not listed may still sell the paper honestly: ask where the rolls come from, and whether they will all come from one batch.\n\n## Order a sample first\n\n- Look at the sample on the wall it is meant for, in daylight and again in the evening.\n- Check that the sample’s product code is the code you will order.\n- Keep it. When the rolls arrive, compare them with the sample before anything is cut.\n\nSample terms differ from seller to seller: some are free, some are charged, and some are for trade accounts only. The seller’s own page has the current terms.\n\n## Order every roll at once\n\nOrder every roll you need, plus the spare, at the same time, and ask for a single batch. Before the first drop is cut, check that every roll has the same batch number. Use the [quantity guide](https://www.mrwallcover.com/advice/quantities/) for the existing estimator and its limits. Ask for a product-specific check for drop matches, murals or unusual layouts.\n\n## Lead times and returns\n\nAsk the seller for the delivery date before you book the hanging. Papers in stock and papers printed or made to order can take very different times to arrive.\n\nRead the returns terms before you order a mural or a made-to-measure paper. For consumer purchases, the usual cancellation right for distance orders has an exception for goods made to the consumer’s specifications or clearly personalised ([Consumer Contracts Regulations 2013, regulation 28(1)(b)](https://www.legislation.gov.uk/uksi/2013/3134/regulation/28), checked 17 October 2026).\n\nThis cancellation exception does not remove rights where goods are faulty or not as described ([GOV.UK, accepting returns and giving refunds](https://www.gov.uk/accepting-returns-and-giving-refunds), checked 17 October 2026). Check the applicable terms for a business purchase.\n\n## Buying from abroad\n\nPaper sent to Great Britain from outside the UK can carry VAT and Customs Duty. Depending on the value of the order, you may pay the VAT to the delivery company before the parcel is handed over, and it sends a bill for any VAT, duty and delivery charges. Northern Ireland has different rules ([GOV.UK, Tax and customs for goods sent from abroad](https://www.gov.uk/goods-sent-from-abroad/tax-and-duty), checked 17 October 2026). Before you order, ask the seller whether the price includes tax and duty.\n\n## Where we come in\n\nMr Wallcover installs wallcoverings. If you would like us to hang the paper, or to help you choose it first, send us the product reference and a few words about the room.\n\n- [Work out the rolls](https://www.mrwallcover.com/advice/quantities/)\n- [Prepare the wall](https://www.mrwallcover.com/advice/wall-preparation/)\n- [Product facts and corrections](https://www.mrwallcover.com/how-we-check/)\n\n## Find a maker and a route\n\nCompare brand profiles and official sourcing contacts on their own pages.\n\n[Makers directory](https://www.mrwallcover.com/makers/) [Official buying routes](https://www.mrwallcover.com/buying-routes/)\n",
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